What brings excellent teachers in droves to apply for jobs in hard-to-staff schools? Project L.I.F.T. in the Charlotte-Mecklenburg School District started by offering a complete Opportunity Culture package of career advancement roles that let great teachers stay in the classroom, help more students, and collaborate with and lead peers. These roles provide significantly higher pay and offer on-the-job development to all teachers–within regular school budgets. With that package on offer, four key recruitment steps got teachers’ attention.
And so, in its second year of Opportunity Culture implementation in four schools, Project L.I.F.T. saw a strong uptick in both the quantity–more than 800 applications for 27 spots–and quality of applicants for teaching roles at schools that previously saw many positions go unfilled.
Dan Swartz, L.I.F.T.’s human capital strategies specialist, and L.I.F.T. Superintendent Denise Watts explain how they got there in a new vignette from Public Impact, Recruiting in an Opportunity Culture: Lessons Learned, with an accompanying video of principals and district leaders sharing how an Opportunity Culture attracts great teachers.
- First, Swartz says, start early—by March, if not earlier, before the best teachers find jobs elsewhere.
- Second, communicate clearly about the benefits—A complete package of sustainable career advancement opportunities is rare in education, and teachers won’t expect it. Districts must communicate the whole picture of opportunities, support, and pay.